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Websites for law firms
Law Firm Websites That Earn the First Call
Someone searching for a lawyer is usually stressed, on a phone, and comparing three firms at once. I build sites that show up for the practice area and the city, make the firm feel trustworthy in ten seconds, and get the intake to the right person.
firm_spec
Available
For
Solo attorneys, small and mid-sized firms, multi-practice groups
Platform
WordPress, Elementor Pro, ACF
Includes
Practice-area pages, attorney bios, intake routing, results and reviews, local SEO
Compliance
Disclaimers, bar advertising rules, accessible forms
- Practice-area page systems
- Intake routing to the right attorney
- Bar-rule aware copy and disclaimers
- Fast on mobile
01 · What usually goes wrong
Why Most Law Firm Websites Do Not Bring Clients
01
One Page for Every Practice Area
A single ‘Practice Areas’ page cannot rank for personal injury, family law, and estate planning at once. Each needs its own page written for the client, not the bar.
02
Bios That Read Like a CV
Clients want to know who will answer the phone and whether they have handled cases like theirs. A wall of credentials with no photo does not do that.
03
Intake That Goes to a Shared Inbox
A form that lands in a general mailbox on Friday evening is a lost client by Monday. Intake needs to route by practice area and trigger a fast reply.
04
Slow, Heavy, and Hard to Read
Long paragraphs, stock gavels, and sliders. Someone searching from a hospital or a courthouse hallway needs a page that loads instantly and answers the question.
02 · What I build
Pages Built Around the Question the Client Is Asking
A practice-area system with a page per matter type, attorney profiles that build trust, and an intake path that reaches the right person quickly.
Structure
- Practice-area pages, one per matter type
- Sub-pages for common case types
- Attorney bios with photo and results
- Case results and testimonials
- Location pages for each office
Conversion
- Call and consult buttons on every screen
- Intake form routed by practice area
- Live chat or callback option
- Free consultation offer where allowed
- Fast reply automation
Local SEO
- Google Business Profile per office
- LegalService and Attorney schema
- FAQ schema on practice-area pages
- Reviews with schema markup
- Internal linking from areas to cases
Compliance and Trust
- Disclaimers and bar advertising rules
- Accessible forms and contrast
- Privacy and cookie notices
- Secure hosting and backups
- Content the firm can edit and approve
03 · Process
From First Call to a Site Your Team Runs
01
Audit
I review the current site, your Google Business Profile, and what competitors nearby rank for. You get a written summary before any quote.
02
Build
Pages built on staging in WordPress with Elementor Pro and ACF, so your team can edit copy and add pages later without a developer.
03
Launch
Redirects, tracking for calls and forms, structured data, and a launch checklist. Nothing goes live on a Friday afternoon.
04
Grow
Thirty days of fixes included. After that, an optional monthly plan for updates, new pages, and local SEO.
04 · Questions
Questions Attorneys Ask Before We Start
Do You Understand Bar Advertising Rules?
I follow the firm’s guidance on disclaimers, testimonials, and claims of specialisation, and I build the templates so the required language appears where it must. The firm’s compliance review always has the final word.
Can Each Attorney Edit Their Own Bio?
Yes. Bios are a template with named fields for photo, practice areas, bar admissions, and results. No developer needed for updates.
How Does Intake Routing Work?
The form asks the matter type first and sends the submission to the right attorney or paralegal, with an automatic acknowledgement to the client. Submissions are also logged so nothing is missed.
Can You Migrate Our Site Without Losing Rankings?
Yes. Every URL is mapped and redirected, metadata is preserved, and I monitor Search Console for two weeks after launch.
How Long Does a Build Take?
A solo or small-firm site with ten to twenty pages takes four to six weeks. Larger firms with many practice areas and offices take longer.
Ready for a Site That Earns the First Call?
Book a free 30-minute call. We will look at your current site, what firms nearby rank for, and where the intake is leaking.
Free 30-minute call · Written plan included · 30 days of fixes after launch